This Privacy Policy applies to all users of the 777eky platform — whether you are browsing the website, using the mobile app, or logged in as a registered player. It covers how we handle the personal information you share with us, from account registration through to deposits, withdrawals, betting activity and customer support interactions.
By creating an account or continuing to use the 777eky platform, you confirm that you have read and understood this Privacy Policy. We may update it from time to time; the revised version will always be published on this page with an updated date. If any significant changes are made, we will make reasonable efforts to inform registered players through the platform or by email.
If you have any questions about how your data is handled, you can reach our support team at any time through the contact details on the platform. We are committed to being transparent about our data practices and to giving you meaningful control over your personal information.
1. What Information We Collect
When you register and use a 777eky account, we collect a range of personal information that is necessary to operate the platform, process your transactions, and keep your account secure. The information we collect falls into a few broad categories.
Registration information — When you sign up, we collect your name, date of birth, email address, phone number, and country. This information is used to create and manage your account, verify your identity, and communicate with you about your account activity.
Payment information — When you deposit or withdraw funds in PKR, we collect details related to the payment method you use, whether that is JazzCash, Easypaisa, Raast, bank transfer, a debit or credit card, or another mobile wallet. We do not store full card numbers; payment processing is handled through secure third-party gateways.
Activity and usage data — We record your betting history across cricket, PSL markets, football, esports and other sports; your Bingo and casino activity; login times; device type; IP address; and how you navigate and use the platform. This data helps us run the platform correctly, detect fraud, and improve the experience.
- Full name, date of birth, email and phone number
- Payment method details (processed securely via third-party gateways)
- Betting and gaming history across all platform sections
- Device identifiers, IP address and browser type
- Communication records — emails and support chat history
- Verification documents submitted for identity checks
2. How We Use Your Information
The personal data we collect is used specifically to operate and improve the 777eky platform for Pakistan players. We do not collect information for its own sake — every piece of data we hold has a defined purpose.
Your registration details allow us to manage your account, verify that you meet the 18+ age requirement, and communicate with you about your account, transactions, and any relevant platform updates. Your payment details are used solely to process deposits and withdrawals in PKR and to comply with fraud prevention procedures.
Betting and activity data is used to settle bets correctly, display your account history, identify and investigate unusual or potentially fraudulent activity, and enforce our platform rules. Aggregated, anonymised activity data may also be used to understand how the platform is being used and where improvements should be made.
- Account management and identity verification
- Processing PKR deposits and withdrawals
- Settling bets and displaying transaction history
- Fraud detection and platform security
- Customer support and resolving disputes
- Platform improvement based on anonymised usage data
- Sending service-related communications about your account
We do not use your personal data to serve advertising from third-party networks, and we do not sell your data to any other business or marketing platform.
Data We Collect — At a Glance
| Data Type | Why We Collect It | How Long We Keep It |
|---|---|---|
| Registration Details | Account creation, identity verification, age check | For the lifetime of the account plus required retention period |
| Payment Data | Processing PKR deposits and withdrawals | As required for financial record-keeping |
| Betting History | Bet settlement, dispute resolution, fraud detection | Minimum 12 months; longer if required for investigations |
| Device & IP Data | Security, fraud prevention, duplicate account detection | Up to 24 months from last login |
| Support Communications | Resolving queries, improving support quality | Up to 24 months from interaction date |
| Verification Documents | KYC compliance, withdrawal verification | As long as account is active and thereafter as required |
3. How We Share Your Data
777eky does not sell, rent or trade your personal information to any third party for commercial or marketing purposes. However, to operate the platform and process your transactions, we do need to share certain data with a limited number of trusted service providers.
Payment processors — When you deposit or withdraw in PKR via JazzCash, Easypaisa, Raast, bank transfer, or card, your payment details are shared with the relevant payment gateway. These providers operate under strict security and data protection standards and are only permitted to use your data to process the transaction.
Identity verification services — If you are asked to verify your identity before a withdrawal or as part of an account review, your documents may be processed by a third-party KYC provider. This is standard practice across online platforms and is done to protect both you and the platform from fraud.
Legal and regulatory obligations — If 777eky is required by law or by a legitimate legal process to disclose information about an account, we will comply with that requirement. We will notify the affected account holder where we are legally permitted to do so.
- Payment gateways (JazzCash, Easypaisa, Raast, bank networks) — transaction processing only
- KYC and identity verification providers — identity checks only
- Fraud detection and security technology partners
- Legal authorities — only when required by law
All third-party service providers engaged by 777eky are contractually required to handle your data securely and to use it only for the specific purpose for which it was shared.
4. How We Keep Your Data Secure
Keeping your personal and payment information secure is one of our top priorities. 777eky uses industry-standard security measures across the entire platform to protect data both in transit and at rest.
All data transmitted between your device and the 777eky platform is encrypted using SSL/TLS technology. This applies to account logins, deposits, withdrawals, and all other account interactions. Payment processing is handled through PCI-DSS compliant gateways; we do not store full card numbers or sensitive payment credentials on our own servers.
Access to personal data within the 777eky organisation is strictly controlled. Only staff who need access to specific data in order to carry out their role — such as customer support agents handling a query, or the payments team processing a withdrawal — are granted that access. All internal access is logged and audited.
While we take all reasonable steps to protect your data, no online system can be guaranteed 100% secure. You also have a responsibility to keep your 777eky login credentials — your username and password — confidential. Do not share them with anyone, and contact support immediately if you suspect unauthorised access to your account.
5. Cookies and Tracking
777eky uses cookies and similar tracking technologies to make the platform work properly and to improve your experience. Cookies are small text files stored on your device when you visit a website. They help us remember your preferences, keep you logged in during a session, and understand how the platform is being used.
Essential cookies are necessary for the platform to function. They manage your login session, remember your language and display preferences, and keep your account secure. These cannot be disabled without affecting how the platform works.
Analytics cookies help us understand which parts of the platform are most used, how players navigate through the site, and where technical issues occur. This data is collected in aggregated, anonymised form and is used purely to improve the platform.
You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the 777eky platform, including the ability to stay logged in or access certain features.
6. Your Rights Over Your Data
As a 777eky account holder, you have rights in relation to the personal data we hold about you. We are committed to honouring these rights and making them easy to exercise.
- Access — You can request a copy of the personal data we hold about you at any time by contacting support.
- Correction — If any of your personal details are inaccurate or out of date, you can update them through your account settings or by contacting support.
- Deletion — You can request that we delete your personal data. Note that we may be required to retain certain records for legal, financial or fraud-prevention purposes even after account closure.
- Restriction — You can request that we restrict how we use your data in certain circumstances, for example while a query or dispute is being resolved.
- Objection — You can object to certain types of data processing, including any use of your data for profiling purposes.
To exercise any of these rights, contact our player support team. We will respond to all data requests within a reasonable timeframe. Requests that are clearly unfounded or excessive may be declined, but we will explain our reasons if that is the case.
7. Data Retention
We only keep your personal data for as long as it is needed for the purposes it was collected for, or as long as required by applicable legal obligations. The specific retention periods for different categories of data are outlined in the table above.
When you close your 777eky account, your active profile is deactivated. However, certain records — such as transaction history, verification documents, and communication logs — may be retained for a defined period afterwards. This is standard practice for financial platforms and is necessary to comply with fraud prevention requirements and to resolve any disputes that may arise after account closure.
Once the relevant retention period has passed, your data is securely deleted or anonymised so that it can no longer be linked back to you.
8. Under-18s and Platform Access
777eky is strictly an adults-only platform. No person under the age of 18 is permitted to register an account, deposit funds, or use any part of the platform. We do not knowingly collect personal data from anyone under 18.
If we become aware that a registered account belongs to an under-18 user, we will immediately suspend the account, initiate an investigation, and take appropriate action including permanent closure and forfeiture of any funds in the account. If you believe a minor has accessed the platform, please contact our support team immediately.
Parents and guardians are encouraged to use available parental control tools to prevent minors from accessing online betting platforms. For guidance on managing your own gaming habits, visit our Responsible Gaming page.
9. Contact and Policy Updates
If you have any questions about this Privacy Policy or about how 777eky handles your personal data, you are welcome to contact our support team at any time. Our support team is available around the clock and can assist with data requests, account queries and any privacy-related concerns.
This policy may be updated from time to time to reflect changes in how we operate the platform or in response to changes in applicable standards. The current version will always be available on this page. We recommend checking back periodically, especially after receiving any notification from us about policy changes.
For related policies, you can also review our Terms and Conditions and our Responsible Gaming page.
In This Policy
Your Data Rights
Why Your Privacy Is Safe With Us
End-to-End Encryption
Every connection between your device and 777eky is protected by SSL/TLS encryption — so your login, deposits and account data are always transmitted securely.
We Never Sell Your Data
Your personal information is never sold to advertisers or third-party marketing platforms. What you share with 777eky stays with 777eky and our essential service providers only.
Secure PKR Payments
Deposits and withdrawals via JazzCash, Easypaisa, Raast and Bank Transfer are handled through PCI-DSS compliant gateways. We never store your full card details.
Full Transparency
We tell you exactly what data we collect, why we collect it, and how long we keep it. No hidden data practices — just a clear, straightforward privacy policy.
You Are in Control
You can access, correct, restrict or request deletion of your personal data at any time by contacting our support team. Your rights are real and we take them seriously.
18+ Platform Only
777eky is strictly for adults. We do not knowingly collect data from under-18s. Any account found to belong to a minor is closed immediately and reported appropriately.